If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.

Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.

Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. Here is our guide to successfully crafting the top 6 media pitches for purpose-driven organizations.