PR For Nonprofits and Mission-Driven Companies

Transform Random Acts of PR Into Strategic Visibility, Influence, and Growth
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Purpose-Driven Public Relations

Your organization has outgrown ad hoc PR. It’s time for a strategic approach that builds lasting momentum.

You already know PR matters. Visibility, credibility, and reputation aren’t nice-to-haves – they’re tied directly to funding, partnerships, and influence. But managing it internally, around everything else, means it never gets the focus it needs to actually work. It’s time for someone to own it.

With the right partner, PR isn’t a gamble – it’s a growth strategy.

why we’re here

At Orapin, we believe those who are doing serious work deserve serious PR.

People can’t fund you, partner with you, or rally behind you if they don’t know who you are and why it matters.

Visibility isn’t a vanity play. For mission-driven organizations, it’s the difference between influence and obscurity – between attracting the right funders, partners, and community, and being the best-kept secret in your space.

We exist to make sure that doesn’t happen. We partner with organizations that are ready to be known and celebrated – and we bring the strategy, relationships, and senior judgment to make it happen.

You need a PR partner who understands your mission, anticipates what’s next, and owns strategy and execution end-to-end.

Through earned media and executive visibility strategies, we’ll help you:

  • Build sustained credibility with funders, partners, and the communities you serve
  • Position your leaders as recognized voices in your space
  • Create narrative clarity that aligns leadership, boards, and external audiences
  • Generate consistent visibility that supports funding, partnerships, and growth
  • Move from reactive PR to a proactive strategy that compounds over time

founder + senior pr strategist

Hi, I’m Rhiannon.

I founded Orapin because mission-driven organizations do some of the most important work in the world – and most of them aren’t getting the visibility they’ve earned.

I’ve spent 20 years doing this work from the inside out. I started in nonprofit communications, built my career around mission-driven storytelling, and launched Orapin to give organizations access to the kind of senior PR thinking that actually moves the needle.

I work with organizations that understand what PR can do and want a partner who takes full ownership of making it happen.

If that’s you, let’s talk.

Rhiannon Hendrickson

services

Ways to Work With Us

Clients

Who We’ve Worked With

We partner with nonprofits and mission-driven companies that are doing serious work and are ready to show up that way publicly. Our client relationships are built on trust, long-term partnerships, and a genuine commitment to the mission. These are some of the organizations we’ve been proud to work alongside since 2010.

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Jefferson Center
Commonly Well
Aspen Ridge Recovery
Caring for Denver Foundation
TACT
Women's Recovery

Approach

How We Work

WE TAKE OWNERSHIP

We don’t advise from the sidelines. We function as your senior PR team – leading strategy, managing media relationships, and making decisions with your mission and reputation in mind. You stay informed without being burdened.

WE BUILD BEFORE WE PITCH

Every engagement starts with getting the strategy right. Clear narrative, aligned messaging, defined priorities. We don’t send a single pitch until we know exactly what we’re building toward and why.

WE Think bigger than quick hits

PR that compounds takes time. We’re not here for meaningless quick wins or vanity coverage. We’re here to build sustained visibility, credibility, and influence that support your organization’s long-term goals.

Your mission is too important to be a best-kept secret. If you’re ready for a PR partner who takes full ownership and drives real results, let’s talk.

Testimonials

What Clients Say

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The time we’ve spent working with Orapin has been a phenomenal learning and growth experience for my company. I’m incredibly proud to have them on my side and am excited to continue working with them.

Cortland Mathers-Suter

AspenRidge Recovery + Colorado Medication Assisted Recovery

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INSIGHTS

PR Takes for Mission-Driven Organizations

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How to write a media pitch that actually gets a response

How to write a media pitch that actually gets a response

Writing a media pitch that gets a response isn’t about luck – it’s about craft. Learn what reporters are weighing the moment your email lands, and how to write pitches that answer their questions before they have a reason to say no.

Your nonprofit PR strategy can’t wait until “later”

Your nonprofit PR strategy can’t wait until “later”

Most nonprofits are not short on good stories – they are short on time to tell them. A sustainable PR strategy does not require a massive budget or a full team. It requires a decision to stop waiting and start building momentum.

It’s time for PR that actually works. Let’s talk.

Random acts of PR got you here. An intentional approach will take you further. With the right partner, PR isn’t a gamble – it’s a growth strategy. Let’s build it together.

We help mission-driven organizations build the visibility, credibility, and influence their work deserves.

 

(303) 630-9527