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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven businesses expert insights and practical advice to share their stories and position themselves as a leader in their field.

How to find media contacts and build an A+ media list

How to find media contacts and build an A+ media list

Successful media pitching starts with a good media list. When you have an amazing story to share, you have to make sure you get it into the right hands. Taking the time to fully research outlets and put the *right* contacts on your media list guarantees better results as you’ll be able to focus your pitching efforts on those who are best equipped to tell your story.

How to come up with winning evergreen story pitches

How to come up with winning evergreen story pitches

Evergreen pitching, like all elements of PR strategy, is a bit of an art form. Evergreen pitches hold tremendous potential and value, but where they lack timeliness, they must have substance in order to yield coverage. So how do you ensure your evergreen pitch results in the feature article? Here are a few elements that hold the key to success.

How to pitch – and get booked – for podcast interviews

How to pitch – and get booked – for podcast interviews

We have entered the age of the podcast! In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise. Whether you are a podcast veteran or new to the game, these tips for pitching and prepping will help you nail your next interview.

How to build PR momentum during the summer months

How to build PR momentum during the summer months

It’s summertime, and the (PR) pitching is easy! Even though you may not have a slew of big announcements to push out this summer, there are many ways to build momentum and stay connected with the media. Summer affords greater opportunities to build connections, expand expert positioning, share evergreen story angles, and begin pitching for Q4.

ZMOT: Your online presence is key to the PR pitch

ZMOT: Your online presence is key to the PR pitch

In the PR world, “Zero Moment of Truth” is the moment a reporter is “sold” on your pitch. How do you convert the lead to the sale, or in our case, the pitch to the feature story? The answer is all in your online presence.