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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven organizations expert insights and practical PR advice.

How to write a GREAT press release and common mistakes to avoid

How to write a GREAT press release and common mistakes to avoid

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

How to use thought leadership to become an influencer for the greater good

How to use thought leadership to become an influencer for the greater good

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.