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When properly leveraged, your PR wins and media hits should work to support your organization’s bottom line. Here’s how to make sure you’re getting the most impact out of your PR efforts.

Byline articles are a great way to promote thought leadership and gain exposure for your executive director or CEO. In order to get a byline published, and amplify your voice, opinion and cause, you need to follow a few key rules to ensure your article gets published.

Understanding the difference between PR myths and truths is essential for a successful PR program. Here is our guide to debunk common misconceptions and how to turn myth into real legend.

Improving the visibility of your CEO or executive director should be top of mind for your marketing and communications team. When you boost executive visibility, you establish thought leadership and in turn bring in media hits, drive engagement, and support organizational goals.

In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.