Blog
PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
Using AI for PR: Pros, Cons, and Where Senior Judgment Fits In
For most communications teams, using AI for PR has become standard practice – drafting releases, pitches, talking points, and bios in seconds. The real question is what AI is actually good at, where it falls short, and how senior judgment fills the gap between fast output and the right output.
Expert positioning: How to become the go-to source
Your organization already holds real expertise – the question is whether anyone outside the building knows it. Expert positioning is the deliberate strategy of becoming the source reporters, funders, and peers call first. Here is how to choose your lane, your spokesperson, and your channel.
What to do for PR when you have no news to announce
Most mission-driven organizations pause PR when there’s no announcement coming. But the quiet cycles between big moments are exactly when the most valuable PR work happens. Here’s what to focus on when nothing is happening – and why it changes everything when something finally is.
Establish thought leadership
Being great at the work is not the same as being known for it. Here are two methods that turn quiet expertise into the kind of recognition that moves donors, partners, and boards — and how to decide which one to start with.
How to build a PR story library
Most organizations know storytelling matters – but they don’t have a system for collecting stories before they need them. We’ll walk you through how to build a PR story library using stakeholder interviews, AI tools, and a simple standing habit that keeps strong narratives flowing all year.
Mission-driven PR framework: Coverage, credibility, and content
Most mission-driven organizations are doing some version of PR – but without a framework connecting the effort, nothing compounds. The Mission-Driven PR Framework organizes Coverage, Credibility, and Content into one integrated strategy that builds visibility, awareness, and influence over time.
AI strategy for communications teams: A human-led approach
The AI conversation is coming for every communications team. The real risk isn’t replacement – it’s getting left behind while everyone else figures it out. Here’s a practical, human-led approach to building your AI strategy before someone asks you to have one.
How to write a media pitch that actually gets a response
Writing a media pitch that gets a response isn’t about luck – it’s about craft. Learn what reporters are weighing the moment your email lands, and how to write pitches that answer their questions before they have a reason to say no.
Your nonprofit PR strategy can’t wait until “later”
Most nonprofits are not short on good stories – they are short on time to tell them. A sustainable PR strategy does not require a massive budget or a full team. It requires a decision to stop waiting and start building momentum.
How to improve your PR approach to earn more press hits
Effective media relations builds awareness, enhances credibility, and generates positive publicity. Use these 10 tips to strengthen media relationships, secure coverage, and achieve your PR objectives.
How to determine if your announcement is newsworthy
In order to capture a reporter’s attention and earn coverage, your announcement must be newsworthy. Each press release or pitch should be evaluated against the 10 core news values to determine its newsworthiness before it ever hits a reporter’s inbox.
How to prepare and support your executive’s next media interview
A media interview is a chance to get visibility for your organization which could lead to new clients, donors, and supporters – don’t let the opportunity become a flop. Proper preparation will help ensure the interview is both a positive experience for your executive and a win for your organization.
How to choose the best earned media strategies when you have a limited budget
When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.