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In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.

For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!

A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.

Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.

Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.