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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to Use AI as a Thinking Partner for PR Writing
AI is excellent at drafting once you know what you want to say, and unreliable at deciding what you should say. Here’s how to treat AI as a thinking partner for PR – leading with strategy and judgment, then letting the tool handle execution.
How to Amplify Press Coverage After It Publishes
Getting press coverage is only half the work. What you do after a story publishes determines how much value you actually get from it. Here’s how to build a post-publication amplification plan that extends the reach of every placement.
How to Build Media Relationships That Actually Produce Coverage
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships.
How to set PR priorities and get leadership behind them
PR stops working when no one decides what it’s for. This guide shows you how to set PR priorities tied to real business goals, get leadership to buy in, and handle off-plan requests without blowing up the plan.
Your Stories Are Your Strategy: How PR Story Mining Powers Your Digital Reach
Most organizations think their mission is their story. It isn’t. PR story mining is how you find the specific, verifiable stories inside your organization – the ones that build credibility and earn visibility in an AI-driven search world.
Using AI for PR: Pros, Cons, and Where Senior Judgment Fits In
For most communications teams, using AI for PR has become standard practice – drafting releases, pitches, talking points, and bios in seconds. The real question is what AI is actually good at, where it falls short, and how senior judgment fills the gap between fast output and the right output.
Expert positioning: How to become the go-to source
Your organization already holds real expertise – the question is whether anyone outside the building knows it. Expert positioning is the deliberate strategy of becoming the source reporters, funders, and peers call first. Here is how to choose your lane, your spokesperson, and your channel.
What to do for PR when you have no news to announce
Most mission-driven organizations pause PR when there’s no announcement coming. But the quiet cycles between big moments are exactly when the most valuable PR work happens. Here’s what to focus on when nothing is happening – and why it changes everything when something finally is.
Establish thought leadership
Being great at the work is not the same as being known for it. Here are two methods that turn quiet expertise into the kind of recognition that moves donors, partners, and boards — and how to decide which one to start with.
How to build a PR story library
Most organizations know storytelling matters – but they don’t have a system for collecting stories before they need them. We’ll walk you through how to build a PR story library using stakeholder interviews, AI tools, and a simple standing habit that keeps strong narratives flowing all year.
Mission-driven PR framework: Coverage, credibility, and content
Most mission-driven organizations are doing some version of PR – but without a framework connecting the effort, nothing compounds. The Mission-Driven PR Framework organizes Coverage, Credibility, and Content into one integrated strategy that builds visibility, awareness, and influence over time.
AI strategy for communications teams: A human-led approach
The AI conversation is coming for every communications team. The real risk isn’t replacement – it’s getting left behind while everyone else figures it out. Here’s a practical, human-led approach to building your AI strategy before someone asks you to have one.
How to write a media pitch that actually gets a response
Writing a media pitch that gets a response isn’t about luck – it’s about craft. Learn what reporters are weighing the moment your email lands, and how to write pitches that answer their questions before they have a reason to say no.