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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven organizations expert insights and practical PR advice.

How to write a GREAT press release and common mistakes to avoid

How to write a GREAT press release and common mistakes to avoid

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

How to use thought leadership to become an influencer for the greater good

How to use thought leadership to become an influencer for the greater good

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.

Why you must use social media to get in front of journalists

Why you must use social media to get in front of journalists

Muck Rack’s 2022 State of Journalism Report shows that journalists are utilizing just about every social media platform in their reporting and research and the percentage of journalists who utilize social media platforms is growing each year. Here’s how to maximize the impact of your social media channels and tailor your content to pique the interest of reporters.

How and why to incorporate eBooks into your PR strategy

How and why to incorporate eBooks into your PR strategy

eBooks allow you to compile and share in-depth information with your audience which makes them a great tool for thought leadership and expert positioning and building trust and credibility for your work and expertise.

How to nail a media interview

How to nail a media interview

Media interviews have many great benefits for your organization, so taking the time to prepare and nail the interview is always worth the effort. A successful interview will position you as an expert in your field, generate awareness for your cause, and can be a great point of differentiation from your competitors.