Communications Tips + Best Practices
Our blog gives leaders and marketers of purpose-driven organizations expert insights and practical advice to do PR in a manageable and budget-friendly way.
If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.
Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. Here is our guide to successfully crafting the top 6 media pitches for purpose-driven organizations.
How do you get your story to stand out from the crowd during the busy holiday season? Our holiday pitching guide for nonprofits, thought leaders, and mission-driven orgs has all the tips and tricks for end-of-year pitching!
Successful media pitching starts with a good media list. When you have an amazing story to share, you have to make sure you get it into the right hands. Taking the time to fully research outlets and put the *right* contacts on your media list guarantees better results as you’ll be able to focus your pitching efforts on those who are best equipped to tell your story.