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PR Tips for Purpose-Driven Organizations

 

Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.

How to Determine If Your Announcement is Newsworthy

How to Determine If Your Announcement is Newsworthy

In order to capture a reporter’s attention and earn coverage, your announcement must be newsworthy. Each press release or pitch should be evaluated against the 10 core news values to determine its newsworthiness before it ever hits a reporter’s inbox.

How To Create A Media Kit That Gets PR Results

How To Create A Media Kit That Gets PR Results

Media kits are a powerful tool for communicating your company or organization’s story, what you do, how you do it, and why. A media kit, also known as a press kit, is a curated collection of information and resources that provides journalists, bloggers, influencers, and other media professionals with everything they need to know about your company or organization.

How to prepare and support your executive’s next media interview

How to prepare and support your executive’s next media interview

A media interview is a chance to get visibility for your organization which could lead to new clients, donors, and supporters – don’t let the opportunity become a flop. Proper preparation will help ensure the interview is both a positive experience for your executive and a win for your organization.

How to choose the best earned media strategies when you have a limited budget

How to choose the best earned media strategies when you have a limited budget

When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.

How to prepare for every type of media interview

How to prepare for every type of media interview

How you prepare for a media interview depends on the medium. Each type of media outlet – print, online, TV, radio, and podcast – will have a different interview format and the outlet’s audience will also dictate what kind of talking points you should have ready. Here are our tips to prepare for every type of media interview.

How to earn media coverage over your competitors

How to earn media coverage over your competitors

Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.

How to waste your time with PR

How to waste your time with PR

While we often talk about all the things you should do to maximize your results, extend your reach, and amplify your voice, we rarely talk about the things that you shouldn’t do when it comes to PR. Here are 10 ways to waste your valuable time, budget, and resources.

How to write a byline article that stands out and gets published

How to write a byline article that stands out and gets published

Byline articles are a great way to promote thought leadership and gain exposure for your executive director or CEO. In order to get a byline published, and amplify your voice, opinion and cause, you need to follow a few key rules to ensure your article gets published.

How to boost executive visibility and influence

How to boost executive visibility and influence

Improving the visibility of your CEO or executive director should be top of mind for your marketing and communications team. When you boost executive visibility, you establish thought leadership and in turn bring in media hits, drive engagement, and support organizational goals.

How to use (and not use) ChatGPT for PR

How to use (and not use) ChatGPT for PR

In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.

Why you need a PR Hub

Why you need a PR Hub

For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!