by Diana Crawford | May 10, 2023 | Blog
Generative AI can be a huge timesaver; however, it is no replacement for a human If your job involves any sort of content creation, chances are good you’ve played around with generative AI, or at least read about how it might be used to optimize your workflow. ...
by Diana Crawford | Apr 10, 2023 | Blog
Advanced planning and staying organized are keys to PR success For busy marketing and communications teams, PR can often be an afterthought. You know you should be dedicating time and resources towards your PR efforts, but in reality, your efforts may be ad hoc...
by Diana Crawford | Mar 10, 2023 | Blog
In order to get responses to your pitches, you first need to create a solid media list There are several factors that play into a successful PR campaign, the most obvious component being actual news or ideas to share that are timely, relevant, and interesting...
by Diana Crawford | Feb 10, 2023 | Blog
If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls Public relations, like many professions, is all about relationships. For purpose-driven organizations, trade reporters, national reporters who cover your...
by Diana Crawford | Jan 10, 2023 | Blog
We’ve all been there. You pitch an amazing story to the media and eagerly await the onslaught of responses you think you’ll get from reporters. You’ve prepared talking points and have media assets ready. But then…crickets. No response. Nada. 😭 ...
