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How to use earned media to grow your organization

Amplify your reach and your impact by repurposing media coverage to support the bottom line   Whether you are managing your own PR efforts or you’ve hired an agency, you probably already understand that PR is an amazing tool in your marketing lineup. Telling your...

How to boost executive visibility and influence

Consistent engagement, sharing perspective, and vulnerability are the keys to a successful thought leadership strategy   There are a variety of reasons why improving the visibility of your CEO or executive director should be top of mind for your marketing and...

How to use (and not use) ChatGPT for PR

Generative AI can be a huge timesaver; however, it is no replacement for a human   If your job involves any sort of content creation, chances are good you’ve played around with generative AI, or at least read about how it might be used to optimize your workflow. ...

Why you need a PR Hub

Advanced planning and staying organized are keys to PR success   For busy marketing and communications teams, PR can often be an afterthought. You know you should be dedicating time and resources towards your PR efforts, but in reality, your efforts may be ad hoc...