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A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.

Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.

Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.

There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.