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Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.

While we often talk about all the things you should do to maximize your results, extend your reach, and amplify your voice, we rarely talk about the things that you shouldn’t do when it comes to PR. Here are 10 ways to waste your valuable time, budget, and resources.

When properly leveraged, your PR wins and media hits should work to support your organization’s bottom line. Here’s how to make sure you’re getting the most impact out of your PR efforts.

Byline articles are a great way to promote thought leadership and gain exposure for your executive director or CEO. In order to get a byline published, and amplify your voice, opinion and cause, you need to follow a few key rules to ensure your article gets published.

Understanding the difference between PR myths and truths is essential for a successful PR program. Here is our guide to debunk common misconceptions and how to turn myth into real legend.