Communications Tips + Best Practices
Our blog gives leaders and marketers of purpose-driven organizations expert insights and practical PR advice.
How to create a media list that will get results
A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.
How to make reporters mad and jeopardize relationships
Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.
Why your PR pitches aren’t getting a response and what to do about it
Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.
How to get comfortable in the PR spotlight
There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.
For the busy executive and their PR team, when is it OK to pass on PR opportunities?
Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.