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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven organizations expert insights and practical PR advice.

How to earn media coverage over your competitors

How to earn media coverage over your competitors

Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.

How to waste your time with PR

How to waste your time with PR

While we often talk about all the things you should do to maximize your results, extend your reach, and amplify your voice, we rarely talk about the things that you shouldn’t do when it comes to PR. Here are 10 ways to waste your valuable time, budget, and resources.

How to use earned media to grow your organization

How to use earned media to grow your organization

When properly leveraged, your PR wins and media hits should work to support your organization’s bottom line. Here’s how to make sure you’re getting the most impact out of your PR efforts.

How to write a byline article that stands out and gets published

How to write a byline article that stands out and gets published

Byline articles are a great way to promote thought leadership and gain exposure for your executive director or CEO. In order to get a byline published, and amplify your voice, opinion and cause, you need to follow a few key rules to ensure your article gets published.