Blog

Broadcast TV coverage can be one of the most impactful tools in our PR toolbox, so much so that we recommend clients always look for ways to create visuals and those “TV moments” that yield an opportunity to get on the news. When planning annual fundraisers, openings of new locations, or other major events, always think of ways to include elements that could make for good TV visuals.

Like personal fitness, PR is a “lifestyle” – something you always do. Results do not come without effort or consistency. Prioritizing PR as part of your ongoing marketing strategy has many benefits beyond just name recognition. Purpose-driven organizations should look at PR as a means to increase awareness and visibility for their cause, generate recognition for their work, connect with key audiences, and amplify the voice of the organization.

As a leader of a purpose-driven company, sharing your stories, your expertise, your perspective, and your mission is a must. If you are working to solve the world’s greatest problems, people need to know about it. How do you do this? By producing quality thought leadership content.

In the modern world of communications, earned media is only a small piece of the pie when it comes to PR. To really win at the PR and communications game, communications professionals should look at a more holistic approach such as the “PESO Model.”

Pitching is a game of finesse. Here we uncover the anatomy of a pitch and share our pro-tips to separate your pitch from the crowd.

Just like planning, taking the time to prep and develop your PR toolkit is key to a successful PR strategy. Make sure you check off the 8 items on our prep list before you start pitching.

PR is an important tool to amplify the voice of the brand – be it a company, nonprofit, or individual. There is tremendous value in sharing stories and expertise to increase awareness, build clout, and expand the reach of a company or thought leader’s message. So, what’s our approach to PR? We call it the “7 Ps.”

In order for your PR program to move the dial in a truly meaningful way, it is vital that you spend the time to create a plan before you start so you can clearly understand what you’re trying to accomplish and what success looks like. If you don’t know where you’re going or why, how will you know if or when you get there?

As PR professionals, we often laud the value of thought leadership as an effective communication and expert positioning strategy. Amplify your voice, share your ideas, build clout for your organization in the process. In general terms, there is both opportunity and need for expert voices on a variety of topics, and sharing advice is, for the most part, beneficial for increasing visibility of your expertise and building trust with your audiences. Except when it isn’t.

As communicators, we have a responsibility to understand how our words and work can contribute to bias and be considerate of how our messages can undermine the impact we’re trying to achieve. As recent social justice movements have come to the forefront, it is critical for executives and key leaders (for-profit and nonprofit) to be conscious about how they speak to and about the work they’re doing and those they serve.

We asked for your questions about how to communicate within the “new normal.” Most certainly your communication strategies need a reboot. Many of you shared the same questions with regards to communications strategy in this new environment, and we’ve answered them here.

Corporate communications in times of crisis or uncertainty is a delicate balance. But for those who maintain their voice and are genuinely helpful in times of crisis, there is great opportunity to establish a leadership position and earn brand recognition and loyalty.