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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to earn media coverage over your competitors
Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.
4 ways to share your success and impact stories
When you hit a milestone or major goal, it’s time to pick up the megaphone and tell the world.
Media Room Must-Haves
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Follow our five must-haves for your media room to provide journalists with the information they need to include your brand in their stories.
Earned Influence – Redefining the Outcomes of PR?
Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.
From Pitch to Press: Getting Your News Published
Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.
Four Signs you Might Need PR
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations.
3 Tips to Establish Expertise Online
When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem.
What Does PR Stand For? (Hint: It’s Not “Press Release”)
What is public relations? Clients, friends and relatives ask us this question all the time.
Explaining Things, Explained
If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something:
Tips for Building Better Relationships
Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc.
How to use HARO to get Media Exposure
What if there was a way to not just hope a reporter would be interested, but to actually know what reporters are looking for on any given day and then contact them with your piece?
Nine Ways to Get More Out of Your Press Coverage
You’ve gotten that big story in an important media outlet. It’s a hard-won accomplishment that took a lot of energy. So now your done, right?
How to Build Great Relationships With the Media: Five Simple Tips to Implement Today
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships.