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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to earn media coverage over your competitors
Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.
How to Build Great Relationships With the Media: Five Simple Tips to Implement Today
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships.
Six Tips to Help you Nail Your Next Media Interview
An interview with the media is a great way to gain visibility for your business while promoting your message.
4 Tips on How to Become an Expert
Establishing yourself as an expert is not something that can be done overnight, but with a little strategic effort, it can be done. There are several ways to position yourself as an expert in your line of work. Follow our four tips to get you started.
Two Methods to Establish Your Expertise
As a business, you know that customers are after one thing above all else–value. That value can take the form of convenience, low pricing, and/or high quality. However, to compete in the market, businesses have to know their field well.
10 Ways to Craft the Perfect Media Pitch – Part 2
In our last blog post, we outlined the top five things to include in a media pitch if your business is doing media outreach on its own. As we mentioned before, media outreach can be a pretty artful yet complex process behind-the-scenes. That’s why we’re arming you with five additional tactics to tackle the media outreach task.