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Finian Makepeace is the Co-Founder & Media Director of Kiss the Ground. Follow them on Facebook, Twitter, Instagram, Linkedin and YouTube and learn more at kisstheground.com.
WHAT DO YOU DO?
Healthy soil can balance the climate: it’s a story that must be told, a global conversation about the importance of soil health, the possibility of regenerative agriculture to balance our climate, and how interconnected we are to nature’s cycles. Kiss the Ground is creates media and educational curriculum to raise awareness and works with brands to leverage resources for farmers to build more soil.
WHY DO YOU DO IT?
I got inspired to start this nonprofit because I felt I had to. Once I knew the information we are sharing it felt like I had to share it with the world.
WHAT IMPACT ARE YOU MAKING?
Inspiring participation in the global movement to restore soil.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
That regeneration of the land is possible. Humans can become a regenerative “keystone species.”
WHAT’S YOUR BIG DREAM FOR THE ORGANIZATION AND THE IMPACT YOU WANT TO MAKE?
Build the awareness and participation in soil building and regeneration on all fronts.
WHAT RESOURCES DO YOU NEED TO MAKE THOSE DREAMS COME TRUE?
More funding to create media and more funding to train farmers in regenerative agriculture.
WHAT IS (OR HAS BEEN) YOUR BIGGEST CHALLENGE?
Helping to spread awareness about something that is almost unknown. Pushing the biggest climate solution to most people who think the biggest solution is reducing emissions.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS LOOKING TO MAKE AN IMPACT?
Create clarity on what you want to create. Hire people who can pull it off effectively.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
Donate, train themselves to present the material through our speaker training courses, pay attention to your purchasing power of food.
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