Services
PR For Nonprofits and Purpose-Driven Companies
Strategy, resources, and support to help you share your stories, increase awareness about your organization, and make a greater impact.
How much of an impact can you make if people don’t know you exist?
You have a story to tell and a message people need to hear… because what you do is important and makes a difference.
To help more people and bring more attention to your cause, you need to raise awareness about your mission and the impact you make.
Here’s how we can help.
Ways to Work With Us
Strategy
PR Playbook
For organizations that want to do PR but don’t know where to start or how to make their efforts more successful.
We’ll begin with in-depth research and discovery to better understand your business, goals, audiences, key messages, and PR priorities. From there we’ll create your PR Playbook – your custom PR plan detailing what to do and how to do it, and will provide the materials you need to bring the plan to life.
With the PR Playbook, you get:
- Clarity about exactly what you need to do to implement a focused PR strategy and raise awareness about your organization
- Confidence that you have all the know-how and resources you need to implement your plan successfully
- Ability to get your message out to a broader audience, build credibility, and position yourself and/or your executives as thought-leaders in your field
Resources
PR Pitch Kit
For organizations that want to get media coverage for an upcoming announcement and need a PR plan and materials to make it happen.
We’ll start with a call to find out all about the story you want to share. From there we’ll create the materials you need to pitch the media including a pitch strategy, press release, targeted media list, media pitches, and talking points for media interviews.
You can choose to take the resources and do media outreach yourself, or we can manage the whole process on your behalf.
With a PR Pitch Kit you get:
- All the PR materials you need to successfully pitch the media
- Confidence that you have a strategy in place to maximize your opportunity
- Support if you need it to ensure timely outreach and follow-up
Consulting + Executional Support
PR Partnership
For organizations that need ongoing PR support.
We’ll start with our signature PR Playbook, creating a step-by-step PR strategy for your organization and providing the resources and templates you need to bring it to life.
From there we’ll work together to decide how best to support your PR journey and keep you moving forward.
Some organizations ask us to create PR Pitch Kits on their behalf so they can maximize opportunities as they arise.
Others choose to use us as an advisor, sometimes creating content but mainly helping to brainstorm, strategize, and empower them to do PR on their own.
And for some clients, we roll up our sleeves and provide traditional “Done for You” support where we act as an extension of their team and execute their PR strategy for them.
With a PR Partnership you get:
- Accountability and support to keep your PR machine working consistently. No more getting stuck when other priorities take over!
- PR experts on call so you can ask questions as they arise and get all the support you need to ensure your PR efforts are as efficient and effective as possible
- Empowerment to upskill your team so you can manage your PR in-house… and back-up when you need it
Services
How We Can Help You
We have the expertise and experience to generate news, cultivate key media and community relationships, create meaningful content, and develop a variety of avenues in which we can share your story and demonstrate your expertise on the most influential channels. Our goal is to help you separate yourself from the pack, showcasing your brand and positioning your key leaders as subject matter experts to members of the media, your community, industry peers, and potential clients.
PR Strategy + Planning
MEDIA RELATIONS
Expert Positioning
THOUGHT LEADERSHIP CONTENT
Process
How We Work
Let's Talk
We love learning about organizations that are working to make a difference in the world. We’ll chat to learn about your mission and PR hopes and dreams, and see if we’re the best fit for your needs. If we are, we’ll propose ways we can work together to achieve the specific outcomes you’re striving for.
Make A Plan
Whether you’re looking for an ongoing PR strategy or media coverage for a specific event or announcement, we’ll begin by getting a clear understanding of your business, goals, audiences, key messages, and PR priorities. From there we’ll create a plan so you can move forward with confidence.
Get Started
Now it’s time to bring the plan to life. We can either set you up to do PR on your own or provide ongoing “done with you” or “done for you” support – whichever suits your needs and available resources best. We’re happy to help however we can so your organization gets the attention and recognition it deserves.
Clients
Who We’ve Worked With
Let’s find out how we can help you.