Establishing yourself as an expert is not something that can be done overnight, but with a little strategic effort, it can be done. There are several ways to position yourself as an expert in your line of work. The following four tips will get you off to a great start.
1. Publish Articles
Research various online and print magazines that are related to your field of work and submit articles for publication. Not only will you gain exposure, but you will be positioned as a credible source in your field. Don’t be afraid to write articles for as many media outlets as possible.
2. Write a Blog
Just as you should look for opportunities to publish articles for various magazines and journals, you should also host your own blog with a regular output of content. Consistently providing valuable, educational resources will build your readership, potential customer base, and expertise.
3. Speak Professionally
Many people find the idea of speaking to large crowds daunting, but if you have the opportunity to do it, you should. Speaking at conferences or other business events will allow you to not only get your name out there, but establish your name as an expert.
4. Build Your Following
It is important to build a solid network and following in order to gain credibility as an expert. One way this can be done is by building your followers on social media platforms such as Twitter and Facebook. Using social media tactfully, by posting valuable, timely information, will help gain exposure and build your audience.
For more detailed information and tips on how to become an expert in your field, please contact us today.
Rhiannon Hendrickson is the founder and CEO of Orapin, which helps purpose-driven organizations transform their random acts of PR into a strategic, consistent approach that generates greater awareness and impact. She has worked with organizations of all sizes across myriad industries and causes to develop earned media and thought leadership programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.