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How to use storytelling to boost your PR efforts

At its heart, PR is founded on good storytelling.    Think back to your favorite books over the years, what commonalities did they share? Chances are good that they all included a few key elements. Were you able to relate to the characters and put yourself in...

How to start implementing PR

If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...