Jul 17, 2026
You meant to write that press release days ago. Now it is the eleventh hour, the empty doc and blinking cursor are mocking you, and the fastest way out is right there – open ChatGPT (or Claude or Gemini), prompt “write a press release,” and let it...
Jul 9, 2026
The coverage is out. Maybe it landed in a strong regional outlet, or a trade publication your funders read, or a national outlet you’ve been pitching for months. Your first instinct is relief – and then, maybe, a quick share on LinkedIn before moving on to...
Jul 1, 2026
Your media list is long. Your pitches go out. And then — mostly silence. If that pattern feels familiar, the issue probably isn’t your pitch. It’s that you haven’t built the relationships that make a journalist want to respond to you before they even...
Jun 26, 2026
You hired the help, sent the press releases, maybe even landed a few stories. A year later, though, the honest verdict around the table is that PR didn’t really move the needle. Most of the time, that disappointment traces back to a single gap: nobody set clear...
Jun 19, 2026
Co-authored with our friends at Avenue Agency: www.avenueagency.com In our AI-driven world, the organizations earning visibility are doing more than optimizing their content. They are doing the hard work of uncovering and telling the stories that establish their...
