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How To Improve Your PR Approach to Earn More Coverage

Follow these 10 best practices to get the most out of PR   If you invest in PR, you want to optimize your efforts and results. Sure, you can view PR as a box to check, and many organizations do just that.    Send press releases, check.    Write blog...

How to Determine If Your Announcement is Newsworthy

Evaluate your proposed press release against the core news values to unlock press potential   “Is this announcement newsworthy?” is the first question you should ask before writing a press release or creating an elaborate PR campaign.    The reality is that...

How to earn media coverage over your competitors

Five reasons your competitors may be getting more media attention and what to do about it   There is nothing quite as annoying as seeing a peer/competitor get a feature-length story in a top-tier outlet and wondering why they were picked to get the coveted...

How to waste your time with PR

10 ways you can make PR a waste of your valuable time, budget, and resources   Time, budget, staff, expertise – these are all things we wish we had MORE of! As a marketer of a nonprofit or a purpose-driven business who understands the value of PR, you know...