Mar 14, 2022 | Blog
When many hear the term “eBook” they immediately think of cozying up with their Kindle to catch up on a favorite novel. Many people think of eBooks as mediums for professional authors and writers. However, eBooks can and should be used for marketing purposes as well...
Feb 15, 2022 | Blog
When pitching the media, the ideal outcome is the reporter requests an interview to discuss your organization or area of expertise. An interview usually means that you and/or your organization will be featured, or at the very least included, in the article or...
Dec 13, 2021 | Blog
It is notoriously difficult to measure the success of PR campaigns. At its core, PR is a marketing tool and is meant to build awareness, credibility, clout, and positive sentiment, which in return should drive sales or donations, and increase engagement with your...
Nov 11, 2021 | Blog
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. For purpose-driven organizations, nonprofits, and thought leaders, it usually isn’t the content of the pitch, but more so the quality of the...
Oct 21, 2021 | Blog
Holiday pitching? Groan! We know, you just put a skeleton on your porch and decorated the whole house in pumpkins. But PR go-getters know that holiday pitching and end-of-year stories get placed at the beginning of Q4, not post-Thanksgiving. You’ve most likely already...
