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How To Improve Your PR Approach to Earn More Coverage

Follow these 10 best practices to get the most out of PR   If you invest in PR, you want to optimize your efforts and results. Sure, you can view PR as a box to check, and many organizations do just that.    Send press releases, check.    Write blog...

How to Determine If Your Announcement is Newsworthy

Evaluate your proposed press release against the core news values to unlock press potential   “Is this announcement newsworthy?” is the first question you should ask before writing a press release or creating an elaborate PR campaign.    The reality is that...

How To Create A Media Kit That Gets PR Results

A well-crafted, informative media kit can help your organization stand out from the competition   Consider this: a reporter is working on a feature-length article about Pride Month and wants to include a local organization that supports LGBTQ+ individuals. In...

How to prepare and support your executive’s next media interview

When an earned media opportunity arises, make sure your spokesperson has what they need to succeed   It’s happened. The moment you’ve been wishing for – a reporter from an influential national media outlet has responded to your pitch and wants to interview...

How to prepare for every type of media interview

Whether it’s local or national, consumer, or trade, print, online, TV, radio, or podcast, here are tips to prep for successful media interviews   Receiving a request for a media interview is always a win. It is the opportunity to show off your expertise in...