by Diana Crawford | Mar 10, 2023 | Blog
In order to get responses to your pitches, you first need to create a solid media list There are several factors that play into a successful PR campaign, the most obvious component being actual news or ideas to share that are timely, relevant, and interesting...
by Diana Crawford | Feb 10, 2023 | Blog
If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls Public relations, like many professions, is all about relationships. For purpose-driven organizations, trade reporters, national reporters who cover your...
by Diana Crawford | Jan 10, 2023 | Blog
We’ve all been there. You pitch an amazing story to the media and eagerly await the onslaught of responses you think you’ll get from reporters. You’ve prepared talking points and have media assets ready. But then…crickets. No response. Nada. 😭 ...
by Diana Crawford | Dec 7, 2022 | Blog
Doing PR means shining a light on your organization and your cause. Some leaders are very comfortable with the PR spotlight and everything that goes along with it including speaking gigs, byline articles, media and podcast interviews, etc. On the other end of the...
by Rhiannon Hendrickson | Oct 25, 2022 | Blog
PR and communications professionals who have a robust PR strategy in place and execute against that strategy year-over-year know that PR is a game of momentum. When you first start out you spend a lot of time pitching, educating reporters about your...
by Rhiannon Hendrickson | Sep 12, 2022 | Blog
One question we always ask new clients is this: “If you had a magic wand and could secure three dream media placements tomorrow, what would they be?” With this question we are trying to understand their PR goals and understand their PR wish list What do...
