Tips for securing broadcast TV coverage

Broadcast TV coverage can be one of the most impactful tools in our PR toolbox. In addition to the intrinsic excitement surrounding the opportunity “to be on TV,” broadcast TV holds value in its extraordinary reach. Segments may air in multiple time slots and are...

How to pitch for PR

Pitching for newbies – The 3rd P of the “7P’s of PR”   Good stories don’t make it into the news cycle if you don’t tell them. And unless you are an incredibly famous person and/or one of the most sought-after voices in your industry, you’re going to have to...