The need for PR planning

You wouldn’t start a road trip without a destination in mind.   You wouldn’t pull out of your driveway to start a fun road trip without first deciding where you were going, would you? If you just started driving you’d certainly end up somewhere, but how...

3 tips for guest blogging success

We’ve talked about it before, earned media is one of the best ways to build credibility for your business, service, or individual expertise. In addition, it can be a fantastic way to enhance SEO efforts and enhance your web presence as backlinks from highly rated...

PR pitching secrets from the pros

You have news you want to share and want to get media coverage about it. So you’ve created a press release and put it on the wire, and now you wait until the media hits roll in, right? Well, sort of. When you place a press release on the wire you may get a few press...