Apr 16, 2026
You spent an hour writing a pitch. The subject line felt solid. The angle seemed right. Then nothing. No reply. No forward. No “not the right fit but try me again.” Just silence. This is the most common frustration in media outreach – and it almost...
Apr 8, 2026
Every comms leader at a mission-driven organization has a version of the same line ready to go: “We have so many great stories – we just can’t do PR right now.” It sounds reasonable. Capacity is thin, the budget barely covers what is already on the...
Jun 10, 2024
Follow these 10 best practices to get the most out of PR If you invest in PR, you want to optimize your efforts and results. Sure, you can view PR as a box to check, and many organizations do just that. Send press releases, check. Write blog...
May 15, 2024
Evaluate your proposed press release against the core news values to unlock press potential “Is this announcement newsworthy?” is the first question you should ask before writing a press release or creating an elaborate PR campaign. The reality is that...
Mar 12, 2024
When an earned media opportunity arises, make sure your spokesperson has what they need to succeed It’s happened. The moment you’ve been wishing for – a reporter from an influential national media outlet has responded to your pitch and wants to interview...
