Oct 25, 2020 | INSPIRED IMPACT
Interviews with purpose-driven leaders who are making a meaningful impact in their communities, industries, and around the world. Midy Aponte is Chief Experience Officer of Spitfire Strategies headquartered in Washington, DC. Follow them on Facebook, Twitter,...
Sep 21, 2020 | Blog, PR + Thought Leadership Tips
What is our approach to PR? We call it the “7 Ps of PR” In our view, PR is an important tool to amplify the voice of the brand – be it a company, nonprofit, or individual. We believe there is tremendous value in sharing stories and expertise...
Jun 19, 2020 | Blog, PR + Thought Leadership Tips
As PR professionals, we are wordsmiths. When we support our clients with their communications efforts, we choose words with intention and we recommend that all purpose-driven brands and leaders do the same in their own communications, be it via their Twitter accounts,...
May 12, 2020 | Blog, PR + Thought Leadership Tips
When our collective worlds came to a grinding halt in mid-March 2020, many companies were forced to quickly scramble and adapt to a vastly different working environment, consumer environment, and B2B environments. With the pandemic, some organizations simply moved...
Apr 12, 2020 | Blog, PR + Thought Leadership Tips
For those who maintain their voice and are genuinely helpful in times of crisis, there is great opportunity to establish a leadership position and earn brand recognition and loyalty. Corporate communications in times of crisis or uncertainty is a delicate...
