How to make reporters mad and jeopardize relationships

If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls   Public relations, like many professions, is all about relationships. For purpose-driven organizations, trade reporters, national reporters who cover your...

How to get comfortable in the PR spotlight

Doing PR means shining a light on your organization and your cause. Some leaders are very comfortable with the PR spotlight and everything that goes along with it including speaking gigs, byline articles, media and podcast interviews, etc. On the other end of the...