Aug 12, 2022
At its heart, PR is founded on good storytelling. Think back to your favorite books over the years, what commonalities did they share? Chances are good that they all included a few key elements. Were you able to relate to the characters and put yourself in...
Jul 11, 2022
When people think of the term “PR,” many think “press release.” While press releases are certainly a component of PR, PR actually stands for “public relations,” not press release. As such, we, as your PR pros, kindly request that you refrain from calling press...
May 11, 2022
The word “influencer” is a hackneyed term that conjures up images of 20-somethings on TikTok, fitness instructors, foodies, interior designers, extreme sports athletes, moms, and just about anyone who takes the time to parade their life and activities all over the...
Feb 15, 2022
When pitching the media, the ideal outcome is the reporter requests an interview to discuss your organization or area of expertise. An interview usually means that you and/or your organization will be featured, or at the very least included, in the article or...
Jan 20, 2022
If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...
