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For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!

A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.

Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.

Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.

There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.

Regardless of your PR goals – whether it is traditional media hits, speaking engagements, or other forms of thought leadership – always remember local media hits will help you earn national placements. Here is why you should never underestimate the value of local media placements.

At its heart, PR is founded on good storytelling. Whatever your mission, whomever you serve, you certainly have a story to tell. How you frame that story will determine your PR success.

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.

Muck Rack’s 2022 State of Journalism Report shows that journalists are utilizing just about every social media platform in their reporting and research and the percentage of journalists who utilize social media platforms is growing each year. Here’s how to maximize the impact of your social media channels and tailor your content to pique the interest of reporters.

eBooks allow you to compile and share in-depth information with your audience which makes them a great tool for thought leadership and expert positioning and building trust and credibility for your work and expertise.