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PR Tips for Purpose-Driven Organizations

 

Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.

How to use (and not use) ChatGPT for PR

How to use (and not use) ChatGPT for PR

In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.

Why you need a PR Hub

Why you need a PR Hub

For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!

How to get comfortable in the PR spotlight

How to get comfortable in the PR spotlight

There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

How to write a GREAT press release and common mistakes to avoid

How to write a GREAT press release and common mistakes to avoid

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

How to use thought leadership to become an influencer for the greater good

How to use thought leadership to become an influencer for the greater good

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.

Why you must use social media to get in front of journalists

Why you must use social media to get in front of journalists

Muck Rack’s 2022 State of Journalism Report shows that journalists are utilizing just about every social media platform in their reporting and research and the percentage of journalists who utilize social media platforms is growing each year. Here’s how to maximize the impact of your social media channels and tailor your content to pique the interest of reporters.