Jun 10, 2024 | Blog
Follow these 10 best practices to get the most out of PR If you invest in PR, you want to optimize your efforts and results. Sure, you can view PR as a box to check, and many organizations do just that. Send press releases, check. Write blog...
May 15, 2024 | Blog
Evaluate your proposed press release against the core news values to unlock press potential “Is this announcement newsworthy?” is the first question you should ask before writing a press release or creating an elaborate PR campaign. The reality is that...
Apr 12, 2024 | Blog
A well-crafted, informative media kit can help your organization stand out from the competition Consider this: a reporter is working on a feature-length article about Pride Month and wants to include a local organization that supports LGBTQ+ individuals. In...
Mar 12, 2024 | Blog
When an earned media opportunity arises, make sure your spokesperson has what they need to succeed It’s happened. The moment you’ve been wishing for – a reporter from an influential national media outlet has responded to your pitch and wants to interview...
Feb 12, 2024 | Blog
When it comes to PR planning, put your time toward the results that work best for you As a marketer for a purpose-driven company or a non-profit organization, you may have limited resources – staff, time, and budget – to name a few. As such,...
Dec 13, 2023 | Blog
Whether it’s local or national, consumer, or trade, print, online, TV, radio, or podcast, here are tips to prep for successful media interviews Receiving a request for a media interview is always a win. It is the opportunity to show off your expertise in...
