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Storytelling 101 for Social Enterprises: Why It Matters and How To Do It

Nov 7, 2017 | Blog, PR + Thought Leadership Tips

The reality is that people can’t support you if they don’t know you exist or about the impact you make. All organizations need to find ways to consistently communicate with their stakeholders in meaningful ways and the #1 way to do so is through storytelling. Why is...

12 Social Do Good Blogs and Podcasts to Get Inspired

Sep 26, 2017 | Blog, PR + Thought Leadership Tips

Whether you’re a seasoned social entrepreneur or simply interested in social impact issues, there are a number of social entrepreneurship blogs and podcasts featuring companies and individuals who are doing work that matters and making an impact in their communities...

How to Create Content Using the PESO Model: Part 2

Aug 15, 2017 | Blog, PR + Thought Leadership Tips

Last month we discussed the components of the PESO model and the importance of integrating multiple strategies into your communications plan to elevate your brand’s story. This month, we’re revealing best practices to create content for each of the PESO components so...

Using the PESO Model to Elevate Your Brand, Story and Mission: Part 1

Jul 16, 2017 | Blog, PR + Thought Leadership Tips

Public relations continues to be an ambiguous concept. The reality is PR is more than just press releases and media outreach. As a result of the industry’s growing complexity and layers of PR that have entered the communication landscape over the past 10 years, it’s...

How Social Enterprises Can Generate Press Coverage

Jun 13, 2017 | Blog, PR + Thought Leadership Tips

More than ever, people care about organizations and brands that are creating positive change —especially reporters. And, issues, rather than products, are attractive topics for journalists. Fortunately, social enterprises are at an advantage because the reason they...

Changing the Way We Think About Nonprofits… And Why They Need to Invest in Marketing

May 5, 2017 | Blog, PR + Thought Leadership Tips

  We were inspired by this TED Talk from activist and fundraiser Dan Pallotta who said, quite articulately, “How we think about charitable progress is dead wrong—and it’s impacting our ability to make real change in this world.” He says, as a society,...
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