Apr 12, 2017 | Blog, PR + Thought Leadership Tips
According to a recent report from TopRight Partners, nonprofits have very distinct marketing and fundraising departments that rarely interact with one another. That’s unfortunate because both teams target the same audience groups—signaling opportunities for messages...
Mar 15, 2017 | Blog, PR + Thought Leadership Tips
According to Authentic Storytelling, a success story is something positive that has happened. A new donor made a significant donation and helped your organization reach a fundraising goal. Your company doubled the amount of people it helped through your community...
Jun 28, 2016 | Blog, PR + Thought Leadership Tips
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Why does this matter to you? Imagine you’re announcing the launch of a new product-line...
Apr 27, 2016 | Blog, PR + Thought Leadership Tips
Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present...
Feb 24, 2016 | Blog, PR + Thought Leadership Tips
So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press...
Feb 10, 2016 | Blog, PR + Thought Leadership Tips
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main...
