Dec 17, 2015 | Blog, PR + Thought Leadership Tips
When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem. Whether you are a plumber or a web designer, your potential customers are most likely going to search for...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
Oct 15, 2015 | Blog, PR + Thought Leadership Tips
If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something: The top expert on a subject isn’t necessarily the best person to ask about that subject. They might know enough about your...
Oct 1, 2015 | Blog, PR + Thought Leadership Tips
Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc. Because of this, our ability to actually engage, connect and build authentic relationships with each other has...
Sep 18, 2015 | Blog, PR + Thought Leadership Tips
We’ve all seen those cheesy movies where a woman trips right as a handsome gentleman walks by. He catches her before she hits the ground. She looks up, their eyes meet, and the music begins playing as they set off towards their happily ever after. There are some...
Sep 3, 2015 | Blog, PR + Thought Leadership Tips
You’ve gotten that big story in an important media outlet. It’s a hard-won accomplishment that took a lot of energy. So now your done, right? Time to move on to the next project. Not so fast. If all you do is get the story printed, you’re leaving...
