Aug 21, 2015 | Blog, PR + Thought Leadership Tips
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships. Yet having a positive relationship with the media is critically important for all businesses. With proper...
Jun 4, 2015 | Blog, PR + Thought Leadership Tips
An interview with the media is a great way to gain visibility for your business while promoting your message. At first glance, a media interview might seem fairly straightforward– they ask questions, you provide answers– but appearing knowledgeable,...
Mar 12, 2015 | Blog, PR + Thought Leadership Tips
Establishing yourself as an expert is not something that can be done overnight, but with a little strategic effort, it can be done. There are several ways to position yourself as an expert in your line of work. The following four tips will get you off to a great...
Jan 15, 2015 | Blog, PR + Thought Leadership Tips
As a business, you know that customers are after one thing above all else–value. That value can take the form of convenience, low pricing, and/or high quality. However, to compete in the market, businesses have to know their field well. You have probably already...
Aug 26, 2014 | Blog, PR + Thought Leadership Tips
In our last blog post, we outlined the top five things to include in a media pitch if your business is doing media outreach on its own. As we mentioned before, media outreach can be a pretty artful yet complex process behind-the-scenes. That’s why we’re...
