How to prepare for every type of media interview

Whether it’s local or national, consumer, or trade, print, online, TV, radio, or podcast, here are tips to prep for successful media interviews   Receiving a request for a media interview is always a win. It is the opportunity to show off your expertise in...

How to earn media coverage over your competitors

Five reasons your competitors may be getting more media attention and what to do about it   There is nothing quite as annoying as seeing a peer/competitor get a feature-length story in a top-tier outlet and wondering why they were picked to get the coveted...

How to waste your time with PR

10 ways you can make PR a waste of your valuable time, budget, and resources   Time, budget, staff, expertise – these are all things we wish we had MORE of! As a marketer of a nonprofit or a purpose-driven business who understands the value of PR, you know...

How to use earned media to grow your organization

Amplify your reach and your impact by repurposing media coverage to support the bottom line   Whether you are managing your own PR efforts or you’ve hired an agency, you probably already understand that PR is an amazing tool in your marketing lineup. Telling your...

How to write a byline article that stands out and gets published

Following a few key tips will help ensure your byline gets the editor’s nod   Byline articles are a fantastic way to promote thought leadership and gain exposure for your executive director or CEO. They provide a platform for in-depth idea sharing, opinion, and a...

How to know what is myth or truth when it comes to PR

Understanding common PR misconceptions is important to yield success for your campaign   Whether you are captaining your own PR campaigns or you’ve hired an agency to support your efforts – you may find that you, your team, and/or organizational leadership...