Mar 14, 2022 | Blog
When many hear the term “eBook” they immediately think of cozying up with their Kindle to catch up on a favorite novel. Many people think of eBooks as mediums for professional authors and writers. However, eBooks can and should be used for marketing purposes as well...
Feb 15, 2022 | Blog
When pitching the media, the ideal outcome is the reporter requests an interview to discuss your organization or area of expertise. An interview usually means that you and/or your organization will be featured, or at the very least included, in the article or...
Jan 20, 2022 | Blog
If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...
Dec 13, 2021 | Blog
It is notoriously difficult to measure the success of PR campaigns. At its core, PR is a marketing tool and is meant to build awareness, credibility, clout, and positive sentiment, which in return should drive sales or donations, and increase engagement with your...
Nov 11, 2021 | Blog
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. For purpose-driven organizations, nonprofits, and thought leaders, it usually isn’t the content of the pitch, but more so the quality of the...
Oct 21, 2021 | Blog
Holiday pitching? Groan! We know, you just put a skeleton on your porch and decorated the whole house in pumpkins. But PR go-getters know that holiday pitching and end-of-year stories get placed at the beginning of Q4, not post-Thanksgiving. You’ve most likely already...
