Want to do PR? Here’s how to get started

Jan 20, 2022 | Blog

If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...

Is PR working for you? How to track and measure the success of your PR campaigns

Dec 13, 2021 | Blog

It is notoriously difficult to measure the success of PR campaigns. At its core, PR is a marketing tool and is meant to build awareness, credibility, clout, and positive sentiment, which in return should drive sales or donations, and increase engagement with your...

The top 6 media pitches for purpose-driven organizations

Nov 11, 2021 | Blog

Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. For purpose-driven organizations, nonprofits, and thought leaders, it usually isn’t the content of the pitch, but more so the quality of the...

Holly jolly holiday pitching

Oct 21, 2021 | Blog

Holiday pitching? Groan! We know, you just put a skeleton on your porch and decorated the whole house in pumpkins. But PR go-getters know that holiday pitching and end-of-year stories get placed at the beginning of Q4, not post-Thanksgiving. You’ve most likely already...

How to find media contacts and build an A+ media list

Sep 14, 2021 | Blog

Success in media pitching starts with a good list. When you have that amazing story that you want and need to share with the world, you have to make sure you get it in the right hands.   Whose hands are the right hands? We’re talking about the reporters, editors,...

How to come up with winning evergreen story pitches

Aug 20, 2021 | Blog, PR + Thought Leadership Tips

Sometimes the who/what/where/why of PR pitching is obvious. Perhaps you have an exciting new community partnership to share, you’re opening a new location for your food pantry, or you have a renowned expert joining your staff who will revolutionize your patient care...