Jun 28, 2016 | Blog, PR + Thought Leadership Tips
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Why does this matter to you? Imagine you’re announcing the launch of a new product-line...
Apr 27, 2016 | Blog, PR + Thought Leadership Tips
Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present...
Feb 24, 2016 | Blog, PR + Thought Leadership Tips
So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press...
Feb 10, 2016 | Blog, PR + Thought Leadership Tips
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main...
Dec 17, 2015 | Blog, PR + Thought Leadership Tips
When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem. Whether you are a plumber or a web designer, your potential customers are most likely going to search for...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
