Oct 15, 2015 | Blog, PR + Thought Leadership Tips
If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something: The top expert on a subject isn’t necessarily the best person to ask about that subject. They might know enough about your...
Oct 1, 2015 | Blog, PR + Thought Leadership Tips
Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc. Because of this, our ability to actually engage, connect and build authentic relationships with each other has...
Sep 18, 2015 | Blog, PR + Thought Leadership Tips
We’ve all seen those cheesy movies where a woman trips right as a handsome gentleman walks by. He catches her before she hits the ground. She looks up, their eyes meet, and the music begins playing as they set off towards their happily ever after. There are some...
Sep 3, 2015 | Blog, PR + Thought Leadership Tips
You’ve gotten that big story in an important media outlet. It’s a hard-won accomplishment that took a lot of energy. So now your done, right? Time to move on to the next project. Not so fast. If all you do is get the story printed, you’re leaving...
Aug 21, 2015 | Blog, PR + Thought Leadership Tips
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships. Yet having a positive relationship with the media is critically important for all businesses. With proper...
Jun 4, 2015 | Blog, PR + Thought Leadership Tips
An interview with the media is a great way to gain visibility for your business while promoting your message. At first glance, a media interview might seem fairly straightforward– they ask questions, you provide answers– but appearing knowledgeable,...
