How To Stop Committing Random Acts of PR
PR feels like something you should be doing. But where do you even start?
PR usually shows up as urgent – tied to a new initiative, a leadership request, or the sense that your organization should be doing something. Even when it’s not clear what that is or why it matters right now.
You’re already stretched. The last thing you need is to invest time and energy into PR efforts that don’t connect to anything real.
This guide walks you through five questions to help you decide what’s actually worth the PR effort – and what’s just going to create more noise and pressure you don’t need.
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The Monday Morning PR Minute is a quick, practical read designed to help you cut through the noise and make smarter PR decisions – without needing a big budget or outside support.
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Random acts of PR got you here. An intentional approach will take you further.
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