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How to use (and not use) ChatGPT for PR

Generative AI can be a huge timesaver; however, it is no replacement for a human   If your job involves any sort of content creation, chances are good you’ve played around with generative AI, or at least read about how it might be used to optimize your workflow. ...

Why you need a PR Hub

Advanced planning and staying organized are keys to PR success   For busy marketing and communications teams, PR can often be an afterthought. You know you should be dedicating time and resources towards your PR efforts, but in reality, your efforts may be ad hoc...

How to create a media list that will get results

In order to get responses to your pitches, you first need to create a solid media list   There are several factors that play into a successful PR campaign, the most obvious component being actual news or ideas to share that are timely, relevant, and interesting...

How to make reporters mad and jeopardize relationships

If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls   Public relations, like many professions, is all about relationships. For purpose-driven organizations, trade reporters, national reporters who cover your...