by Diana Crawford | May 11, 2022 | Blog
The word “influencer” is a hackneyed term that conjures up images of 20-somethings on TikTok, fitness instructors, foodies, interior designers, extreme sports athletes, moms, and just about anyone who takes the time to parade their life and activities all over the...
by Diana Crawford | Apr 13, 2022 | Blog
We all know the draw and power of social media, one only has to look at their weekly screen time report to know how much time is spent on our phones and scrolling social media apps. By now most businesses and organizations realize social media is a requirement in...
by Diana Crawford | Mar 14, 2022 | Blog
When many hear the term “eBook” they immediately think of cozying up with their Kindle to catch up on a favorite novel. Many people think of eBooks as mediums for professional authors and writers. However, eBooks can and should be used for marketing purposes as well...
by Diana Crawford | Feb 15, 2022 | Blog
When pitching the media, the ideal outcome is the reporter requests an interview to discuss your organization or area of expertise. An interview usually means that you and/or your organization will be featured, or at the very least included, in the article or...
by Diana Crawford | Dec 13, 2021 | Blog
It is notoriously difficult to measure the success of PR campaigns. At its core, PR is a marketing tool and is meant to build awareness, credibility, clout, and positive sentiment, which in return should drive sales or donations, and increase engagement with your...
