Jun 10, 2024 | Blog
Follow these 10 best practices to get the most out of PR If you invest in PR, you want to optimize your efforts and results. Sure, you can view PR as a box to check, and many organizations do just that. Send press releases, check. Write blog...
May 15, 2024 | Blog
Evaluate your proposed press release against the core news values to unlock press potential “Is this announcement newsworthy?” is the first question you should ask before writing a press release or creating an elaborate PR campaign. The reality is that...
Feb 12, 2024 | Blog
When it comes to PR planning, put your time toward the results that work best for you As a marketer for a purpose-driven company or a non-profit organization, you may have limited resources – staff, time, and budget – to name a few. As such,...
Nov 16, 2023 | Blog
Five reasons your competitors may be getting more media attention and what to do about it There is nothing quite as annoying as seeing a peer/competitor get a feature-length story in a top-tier outlet and wondering why they were picked to get the coveted...
Oct 12, 2023 | Blog
10 ways you can make PR a waste of your valuable time, budget, and resources Time, budget, staff, expertise – these are all things we wish we had MORE of! As a marketer of a nonprofit or a purpose-driven business who understands the value of PR, you know...
