May 11, 2022
The word “influencer” is a hackneyed term that conjures up images of 20-somethings on TikTok, fitness instructors, foodies, interior designers, extreme sports athletes, moms, and just about anyone who takes the time to parade their life and activities all over the...
Feb 15, 2022
When pitching the media, the ideal outcome is the reporter requests an interview to discuss your organization or area of expertise. An interview usually means that you and/or your organization will be featured, or at the very least included, in the article or...
Jan 20, 2022
If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...
Dec 13, 2021
It is notoriously difficult to measure the success of PR campaigns. At its core, PR is a marketing tool and is meant to build awareness, credibility, clout, and positive sentiment, which in return should drive sales or donations, and increase engagement with your...
Nov 11, 2021
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. For purpose-driven organizations, nonprofits, and thought leaders, it usually isn’t the content of the pitch, but more so the quality of the...
