How to find media contacts and build an A+ media list

Success in media pitching starts with a good list. When you have that amazing story that you want and need to share with the world, you have to make sure you get it in the right hands.   Whose hands are the right hands? We’re talking about the reporters, editors,...

INSPIRED IMPACT :: Kailei Carr | The Asbury Group

Interviews with purpose-driven leaders who are dedicated to helping others and making a positive impact in the world.   August 23, 2021 Kailei Carr | The Asbury Group   Kailei Carr is the CEO & Founder of The Asbury Group headquartered in Atlanta, GA....

How to come up with winning evergreen story pitches

Sometimes the who/what/where/why of PR pitching is obvious. Perhaps you have an exciting new community partnership to share, you’re opening a new location for your food pantry, or you have a renowned expert joining your staff who will revolutionize your patient care...

How to pitch – and get booked – for podcast interviews

Welcome to the age of the podcast! As PR professionals, we LOVE podcasts. In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise.   Why? Each specialty podcast has a select audience...

How to build PR momentum during the summer months

Everything seems to slow down to a more relaxed pace during the summer months, both in our personal lives and in the business world. For many nonprofits, summer represents a lull in between fundraising seasons, many boards take a hiatus, and some organizations even...