Apr 12, 2021
PR lessons from a stay-at-home mom who became the founder of the largest gun violence prevention organization in the United States Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in...
Mar 9, 2021
Broadcast TV coverage can be one of the most impactful tools in our PR toolbox. In addition to the intrinsic excitement surrounding the opportunity “to be on TV,” broadcast TV holds value in its extraordinary reach. Segments may air in multiple time slots and are...
Feb 18, 2021
Commit to being PR fit! We’ve received the call many times. A client has a big fundraiser coming up and they want splashy press coverage to maximize their reach and ability to secure key funding for their organization for the coming year. All well and...
Dec 11, 2020
Paid. Earned. Shared. Owned. The four keys to integrated and successful PR The fourth quarter and end of the year mean it’s time to map out strategies and plan budgets for the year to come. For purpose-driven companies and nonprofits, communications strategies...
Nov 13, 2020
Pitching for newbies – The 3rd P of the “7P’s of PR” Good stories don’t make it into the news cycle if you don’t tell them. And unless you are an incredibly famous person and/or one of the most sought-after voices in your industry, you’re going to have to...
