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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to prepare and support your executive’s next media interview
A media interview is a chance to get visibility for your organization which could lead to new clients, donors, and supporters – don’t let the opportunity become a flop. Proper preparation will help ensure the interview is both a positive experience for your executive and a win for your organization.
The importance of responsible storytelling
What is responsible storytelling? In short, it refers to a mindful and empathetic approach to storytelling which balances both the needs of the organization and the individuals whom the organization serves.
How to ace the interview: Tips for success when you go on camera
Getting a spot on broadcast television is a big deal, you now have the opportunity to get your company and your mission in front of thousands of viewers. So how do you best prepare your spokesperson to make the most of local airtime?
Tips for forging media relationships
Expanding your media network is a great way to continue strengthening your brand awareness. The key to a successful media relations strategy is to establish mutually beneficial relationships with those who can bring awareness to your brand.
Why You Can’t Just Be a Conscious Company – A Case for Strategic Communication
It’s one thing to be a conscious company, but it’s something else entirely when you can communicate your impact and connect people to your cause – that’s how real change happens.
Storytelling 101 for Social Enterprises: Why It Matters and How To Do It
All organizations need to find ways to consistently communicate with their stakeholders in meaningful ways and the #1 way to do so is through storytelling.
How to Create Content Using the PESO Model: Part 2
Create the best content possible using the PESO model and take your marketing efforts to new levels with a creative mix of paid and organic strategies.
Using the PESO Model to Elevate Your Brand, Story and Mission: Part 1
PR is more just press releases. Understand the PESO model and how using all elements can elevate your brand, story and mission.
How Social Enterprises Can Generate Press Coverage
Try these marketing and public relations tips to start generating media interest in your social enterprise’s cause.
Changing the Way We Think About Nonprofits… And Why They Need to Invest in Marketing
Learn about 4 topics that will alter how you think about nonprofit spending—and how a change of mindset can generate significant social change.
How Media Relations Can Support Your Fundraising Efforts
Your communication efforts can support and align goals of both marketing and development teams. Teams don’t have to exist in a vacuum.
4 ways to share your success and impact stories
When you hit a milestone or major goal, it’s time to pick up the megaphone and tell the world.
Media Room Must-Haves
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Follow our five must-haves for your media room to provide journalists with the information they need to include your brand in their stories.