How To Stop Committing Random Acts of PR
Stop saying yes to every PR opportunity. Start asking these 5 questions first
“Can you send a press release?” is said as a casual, off-handed comment – and suddenly it’s the most urgent thing on your already full plate. That’s what random acts of PR look like from the inside. Not laziness or lack of effort, just ad hoc activities without a clear filter for what’s actually worth doing.
This guide gives you five questions to run through before committing to any PR effort – so you can protect your time, protect your organization’s reputation, and focus on the work that actually builds momentum.
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