PR Story mining guide
Your organization has more stories than you think. Here's how to find them
You're not short on stories. You're short on a system to surface them.
The organizations that show up consistently in the media and community conversations aren't doing more impactful work - they're just better at surfacing the stories that help people understand what they do and move them to act.
This guide walks you through five places to look for stories inside your organization, practical ways to keep narratives flowing all year, and a simple filter for figuring out which ones are worth pitching to the media.
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