How to find media contacts and build an A+ media list

Sep 14, 2021 | Blog

Success in media pitching starts with a good list. When you have that amazing story that you want and need to share with the world, you have to make sure you get it in the right hands.   Whose hands are the right hands? We’re talking about the reporters, editors,...

How to come up with winning evergreen story pitches

Aug 20, 2021 | Blog, PR + Thought Leadership Tips

Sometimes the who/what/where/why of PR pitching is obvious. Perhaps you have an exciting new community partnership to share, you’re opening a new location for your food pantry, or you have a renowned expert joining your staff who will revolutionize your patient care...

How to pitch – and get booked – for podcast interviews

Jul 12, 2021 | Blog, PR + Thought Leadership Tips

Welcome to the age of the podcast! As PR professionals, we LOVE podcasts. In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise.   Why? Each specialty podcast has a select audience...

How to build PR momentum during the summer months

Jun 24, 2021 | Blog, PR + Thought Leadership Tips

Everything seems to slow down to a more relaxed pace during the summer months, both in our personal lives and in the business world. For many nonprofits, summer represents a lull in between fundraising seasons, many boards take a hiatus, and some organizations even...

ZMOT: Your online presence is key to the PR pitch

May 11, 2021 | Blog, PR + Thought Leadership Tips

“Zero Moment of Truth” (ZMOT) is a critical moment in the PR pitching process. It’s likely a term you’ve never heard, though it should be. Zero Moment of Truth, is a Google term for when a consumer turns to the internet to research a product, service, or...

Using PR to put your cause in the spotlight

Apr 12, 2021 | Blog, PR + Thought Leadership Tips

PR lessons from a stay-at-home mom who became the founder of the largest gun violence prevention organization in the United States   Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in...