Aug 20, 2021 | Blog, PR + Thought Leadership Tips
Sometimes the who/what/where/why of PR pitching is obvious. Perhaps you have an exciting new community partnership to share, you’re opening a new location for your food pantry, or you have a renowned expert joining your staff who will revolutionize your patient care...
Jul 12, 2021 | Blog, PR + Thought Leadership Tips
Welcome to the age of the podcast! As PR professionals, we LOVE podcasts. In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise. Why? Each specialty podcast has a select audience...
Jun 24, 2021 | Blog, PR + Thought Leadership Tips
Everything seems to slow down to a more relaxed pace during the summer months, both in our personal lives and in the business world. For many nonprofits, summer represents a lull in between fundraising seasons, many boards take a hiatus, and some organizations even...
May 11, 2021 | Blog, PR + Thought Leadership Tips
“Zero Moment of Truth” (ZMOT) is a critical moment in the PR pitching process. It’s likely a term you’ve never heard, though it should be. Zero Moment of Truth, is a Google term for when a consumer turns to the internet to research a product, service, or...
Apr 12, 2021 | Blog, PR + Thought Leadership Tips
PR lessons from a stay-at-home mom who became the founder of the largest gun violence prevention organization in the United States Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in...
Mar 9, 2021 | Blog, PR + Thought Leadership Tips
Broadcast TV coverage can be one of the most impactful tools in our PR toolbox. In addition to the intrinsic excitement surrounding the opportunity “to be on TV,” broadcast TV holds value in its extraordinary reach. Segments may air in multiple time slots and are...
