how we use AI

Good PR has always been a long-term investment in visibility, influence, and trust. AI is a tool that enhances the work we do. It helps us work smarter, surface gaps and opportunities, and show up better in service of our clients' missions. AI has become part of how we all work, and we want to be clear about how we use it and what we won't compromise on.

Human-Led, AI-Assisted. Always and without exception.

AI is an operating partner, not a thinker. AI can help us draft, research, explore ideas, and challenge our assumptions. It will never replace the human judgment, experience, relationships, and creative instinct that are at the core of what we do. We are stewards of our clients' voice and mission, and every deliverable undergoes rigorous human review. We hold ourselves to clear standards for how AI is used to protect our clients' information and data, and to ensure the quality and integrity of the work.

How We Protect Our Clients' Information

Protecting our clients' information is non-negotiable. We use industry-standard tools built for security and privacy; client information is never used to train AI models. We only share what's relevant to the work we're doing and will redact sensitive and identifying information when necessary.