How to get comfortable in the PR spotlight

Doing PR means shining a light on your organization and your cause. Some leaders are very comfortable with the PR spotlight and everything that goes along with it including speaking gigs, byline articles, media and podcast interviews, etc. On the other end of the...

How to write a GREAT press release and common mistakes to avoid

When people think of the term “PR,” many think “press release.” While press releases are certainly a component of PR, PR actually stands for “public relations,” not press release. As such, we, as your PR pros, kindly request that you refrain from calling press...

Why you must use social media to get in front of journalists

We all know the draw and power of social media, one only has to look at their weekly screen time report to know how much time is spent on our phones and scrolling social media apps. By now most businesses and organizations realize social media is a requirement in...