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Understanding the difference between PR myths and truths is essential for a successful PR program. Here is our guide to debunk common misconceptions and how to turn myth into real legend.

Improving the visibility of your CEO or executive director should be top of mind for your marketing and communications team. When you boost executive visibility, you establish thought leadership and in turn bring in media hits, drive engagement, and support organizational goals.

In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.

For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!

A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.

Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.

Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.

There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.

Regardless of your PR goals – whether it is traditional media hits, speaking engagements, or other forms of thought leadership – always remember local media hits will help you earn national placements. Here is why you should never underestimate the value of local media placements.

At its heart, PR is founded on good storytelling. Whatever your mission, whomever you serve, you certainly have a story to tell. How you frame that story will determine your PR success.

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.