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How you prepare for a media interview depends on the medium. Each type of media outlet – print, online, TV, radio, and podcast – will have a different interview format and the outlet’s audience will also dictate what kind of talking points you should have ready. Here are our tips to prepare for every type of media interview.

Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.

While we often talk about all the things you should do to maximize your results, extend your reach, and amplify your voice, we rarely talk about the things that you shouldn’t do when it comes to PR. Here are 10 ways to waste your valuable time, budget, and resources.

When properly leveraged, your PR wins and media hits should work to support your organization’s bottom line. Here’s how to make sure you’re getting the most impact out of your PR efforts.

Byline articles are a great way to promote thought leadership and gain exposure for your executive director or CEO. In order to get a byline published, and amplify your voice, opinion and cause, you need to follow a few key rules to ensure your article gets published.

Understanding the difference between PR myths and truths is essential for a successful PR program. Here is our guide to debunk common misconceptions and how to turn myth into real legend.

Improving the visibility of your CEO or executive director should be top of mind for your marketing and communications team. When you boost executive visibility, you establish thought leadership and in turn bring in media hits, drive engagement, and support organizational goals.

In the PR world we are seeing many examples of folks trying out AI to develop pitches and contributed content. Though AI can support some of your work as it pertains to PR, it’s not time to let the computer handle the whole job just yet. Here are our observations and recommendations when it comes to using AI for PR.

For busy marketing and comms teams, PR can often be an afterthought. To stay organized and prepared and to see the media coverage your good work deserves, you need a PR Hub. A PR Hub is your go-to resource for all things PR-related!

A solid media list, and the resulting improvement in press coverage, is worth the time and effort. Here are our do’s and don’ts for advanced media list creators.

Public relations, like many professions, is all about relationships. If you want to maintain strong (or any) relationships with reporters, you must avoid these six PR pitfalls.

Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.