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Most mission-driven organizations are doing some version of PR – but without a framework connecting the effort, nothing compounds. The Mission-Driven PR Framework organizes Coverage, Credibility, and Content into one integrated strategy that builds visibility, awareness, and influence over time.

The AI conversation is coming for every communications team. The real risk isn’t replacement – it’s getting left behind while everyone else figures it out. Here’s a practical, human-led approach to building your AI strategy before someone asks you to have one.

Most nonprofits are not short on good stories – they are short on time to tell them. A sustainable PR strategy does not require a massive budget or a full team. It requires a decision to stop waiting and start building momentum.

Effective media relations builds awareness, enhances credibility, and generates positive publicity. Use these 10 tips to strengthen media relationships, secure coverage, and achieve your PR objectives.

In order to capture a reporter’s attention and earn coverage, your announcement must be newsworthy. Each press release or pitch should be evaluated against the 10 core news values to determine its newsworthiness before it ever hits a reporter’s inbox.

A media interview is a chance to get visibility for your organization which could lead to new clients, donors, and supporters – don’t let the opportunity become a flop. Proper preparation will help ensure the interview is both a positive experience for your executive and a win for your organization.

When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.

How you prepare for a media interview depends on the medium. Each type of media outlet – print, online, TV, radio, and podcast – will have a different interview format and the outlet’s audience will also dictate what kind of talking points you should have ready. Here are our tips to prepare for every type of media interview.

Why do some organizations seem to get all the media attention? Sometimes it is a result of luck, but in most instances, you can control the variables that may be excluding you from earning media coverage. Here are five tips for how to secure press over your competitors.

While we often talk about all the things you should do to maximize your results, extend your reach, and amplify your voice, we rarely talk about the things that you shouldn’t do when it comes to PR. Here are 10 ways to waste your valuable time, budget, and resources.

When properly leveraged, your PR wins and media hits should work to support your organization’s bottom line. Here’s how to make sure you’re getting the most impact out of your PR efforts.