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There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.

Regardless of your PR goals – whether it is traditional media hits, speaking engagements, or other forms of thought leadership – always remember local media hits will help you earn national placements. Here is why you should never underestimate the value of local media placements.

At its heart, PR is founded on good storytelling. Whatever your mission, whomever you serve, you certainly have a story to tell. How you frame that story will determine your PR success.

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.

Media interviews have many great benefits for your organization, so taking the time to prepare and nail the interview is always worth the effort. A successful interview will position you as an expert in your field, generate awareness for your cause, and can be a great point of differentiation from your competitors.

If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.

Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.

Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. Here is our guide to successfully crafting the top 6 media pitches for purpose-driven organizations.

Successful media pitching starts with a good media list. When you have an amazing story to share, you have to make sure you get it into the right hands. Taking the time to fully research outlets and put the *right* contacts on your media list guarantees better results as you’ll be able to focus your pitching efforts on those who are best equipped to tell your story.