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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to Determine If Your Announcement is Newsworthy
In order to capture a reporter’s attention and earn coverage, your announcement must be newsworthy. Each press release or pitch should be evaluated against the 10 core news values to determine its newsworthiness before it ever hits a reporter’s inbox.
Want to do PR? Here’s how to get started
If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.
Is PR working for you? How to track and measure the success of your PR campaigns
Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.
The top 6 media pitches for purpose-driven organizations
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. Here is our guide to successfully crafting the top 6 media pitches for purpose-driven organizations.
How to find media contacts and build an A+ media list
Successful media pitching starts with a good media list. When you have an amazing story to share, you have to make sure you get it into the right hands. Taking the time to fully research outlets and put the *right* contacts on your media list guarantees better results as you’ll be able to focus your pitching efforts on those who are best equipped to tell your story.
How to come up with winning evergreen story pitches
Evergreen pitching, like all elements of PR strategy, is a bit of an art form. Evergreen pitches hold tremendous potential and value, but where they lack timeliness, they must have substance in order to yield coverage. So how do you ensure your evergreen pitch results in the feature article? Here are a few elements that hold the key to success.
How to pitch – and get booked – for podcast interviews
We have entered the age of the podcast! In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise. Whether you are a podcast veteran or new to the game, these tips for pitching and prepping will help you nail your next interview.
How to build PR momentum during the summer months
It’s summertime, and the (PR) pitching is easy! Even though you may not have a slew of big announcements to push out this summer, there are many ways to build momentum and stay connected with the media. Summer affords greater opportunities to build connections, expand expert positioning, share evergreen story angles, and begin pitching for Q4.
Using PR to put your cause in the spotlight
Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in the United States. How? Hard work, a team of angry and dedicated moms, and PR.
Tips for securing broadcast TV coverage
Broadcast TV coverage can be one of the most impactful tools in our PR toolbox, so much so that we recommend clients always look for ways to create visuals and those “TV moments” that yield an opportunity to get on the news. When planning annual fundraisers, openings of new locations, or other major events, always think of ways to include elements that could make for good TV visuals.
PR is like a personal fitness routine
Like personal fitness, PR is a “lifestyle” – something you always do. Results do not come without effort or consistency. Prioritizing PR as part of your ongoing marketing strategy has many benefits beyond just name recognition. Purpose-driven organizations should look at PR as a means to increase awareness and visibility for their cause, generate recognition for their work, connect with key audiences, and amplify the voice of the organization.
Communications planning for the new year? Use the PESO model
In the modern world of communications, earned media is only a small piece of the pie when it comes to PR. To really win at the PR and communications game, communications professionals should look at a more holistic approach such as the “PESO Model.”
How to pitch for PR
Pitching is a game of finesse. Here we uncover the anatomy of a pitch and share our pro-tips to separate your pitch from the crowd.