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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
Your Mission Isn’t Your Story
Your mission statement describes what you do. The story proves you’re doing it. Learn why AI search tools reward specific, detailed nonprofit storytelling over vague mission language – and how to excavate the stories hidden in your program data.
So you want to be on the cover of The New York Times? Let’s chat about PR expectations
Public relations can be a very powerful and valuable tool as part of an overall marketing strategy; however, it is important to have realistic expectations for your PR program.
Maintaining authenticity of purpose: Sharing your impact when impact is no longer unique
The term “purpose-driven” has become a mainstream concept in the for-profit world and while these changes in corporate behavior are welcome, there is now a question of how to express brand purpose in an authentic manner. How do we continue to share stories of social impact when social impact itself has become “mainstream?”
PR FTW! When and why public relations strategy beats out paid advertising
Targeted ad campaigns and strategic placements certainly have a time and place in almost every marketing strategy and can be an effective tool to drive awareness. But with PR as part of the equation, advertising dollars can go further as ads help to reinforce PR messages.
The importance of responsible storytelling
What is responsible storytelling? In short, it refers to a mindful and empathetic approach to storytelling which balances both the needs of the organization and the individuals whom the organization serves.
How to ace the interview: Tips for success when you go on camera
Getting a spot on broadcast television is a big deal, you now have the opportunity to get your company and your mission in front of thousands of viewers. So how do you best prepare your spokesperson to make the most of local airtime?
Tips for forging media relationships
Expanding your media network is a great way to continue strengthening your brand awareness. The key to a successful media relations strategy is to establish mutually beneficial relationships with those who can bring awareness to your brand.
Why You Can’t Just Be a Conscious Company – A Case for Strategic Communication
It’s one thing to be a conscious company, but it’s something else entirely when you can communicate your impact and connect people to your cause – that’s how real change happens.
Storytelling 101 for Social Enterprises: Why It Matters and How To Do It
All organizations need to find ways to consistently communicate with their stakeholders in meaningful ways and the #1 way to do so is through storytelling.
How to Create Content Using the PESO Model: Part 2
Create the best content possible using the PESO model and take your marketing efforts to new levels with a creative mix of paid and organic strategies.
Using the PESO Model to Elevate Your Brand, Story and Mission: Part 1
PR is more just press releases. Understand the PESO model and how using all elements can elevate your brand, story and mission.
How Social Enterprises Can Generate Press Coverage
Try these marketing and public relations tips to start generating media interest in your social enterprise’s cause.
Changing the Way We Think About Nonprofits… And Why They Need to Invest in Marketing
Learn about 4 topics that will alter how you think about nonprofit spending—and how a change of mindset can generate significant social change.