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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to choose the best earned media strategies when you have a limited budget
When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.
Earned Influence – Redefining the Outcomes of PR?
Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.
From Pitch to Press: Getting Your News Published
Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.
Four Signs you Might Need PR
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations.
What Does PR Stand For? (Hint: It’s Not “Press Release”)
What is public relations? Clients, friends and relatives ask us this question all the time.
Explaining Things, Explained
If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something:
Tips for Building Better Relationships
Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc.
Nine Ways to Get More Out of Your Press Coverage
You’ve gotten that big story in an important media outlet. It’s a hard-won accomplishment that took a lot of energy. So now your done, right?
How to Build Great Relationships With the Media: Five Simple Tips to Implement Today
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships.
Six Tips to Help you Nail Your Next Media Interview
An interview with the media is a great way to gain visibility for your business while promoting your message.
4 Tips on How to Become an Expert
Establishing yourself as an expert is not something that can be done overnight, but with a little strategic effort, it can be done. There are several ways to position yourself as an expert in your line of work. Follow our four tips to get you started.
Two Methods to Establish Your Expertise
As a business, you know that customers are after one thing above all else–value. That value can take the form of convenience, low pricing, and/or high quality. However, to compete in the market, businesses have to know their field well.
10 Ways to Craft the Perfect Media Pitch – Part 2
In our last blog post, we outlined the top five things to include in a media pitch if your business is doing media outreach on its own. As we mentioned before, media outreach can be a pretty artful yet complex process behind-the-scenes. That’s why we’re arming you with five additional tactics to tackle the media outreach task.