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PR Tips for Purpose-Driven Organizations

Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.

Nonprofit storytelling - a leader telling a specific client impact story with real details and outcomes

Your Mission Isn’t Your Story

Your mission statement describes what you do. The story proves you’re doing it. Learn why AI search tools reward specific, detailed nonprofit storytelling over vague mission language – and how to excavate the stories hidden in your program data.

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A weekly email with a bite-sized, actionable PR tip to help leaders and marketers of nonprofits and do-good companies level up their PR efforts.

How Media Relations Can Support Your Fundraising Efforts

Your communication efforts can support and align goals of both marketing and development teams. Teams don’t have to exist in a vacuum.

4 ways to share your success and impact stories

When you hit a milestone or major goal, it’s time to pick up the megaphone and tell the world.

Online Media Room on iPad and Press Outlets

Media Room Must-Haves

Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Follow our five must-haves for your media room to provide journalists with the information they need to include your brand in their stories.

Earned Influence – Redefining the Outcomes of PR?

Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.

From Pitch to Press: Getting Your News Published

Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.

Four Signs you Might Need PR

Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations.