Oct 25, 2022 | Blog
PR and communications professionals who have a robust PR strategy in place and execute against that strategy year-over-year know that PR is a game of momentum. When you first start out you spend a lot of time pitching, educating reporters about your...
Sep 12, 2022 | Blog
One question we always ask new clients is this: “If you had a magic wand and could secure three dream media placements tomorrow, what would they be?” With this question we are trying to understand their PR goals and understand their PR wish list What do...
Aug 12, 2022 | Blog
At its heart, PR is founded on good storytelling. Think back to your favorite books over the years, what commonalities did they share? Chances are good that they all included a few key elements. Were you able to relate to the characters and put yourself in...
Jul 11, 2022 | Blog
When people think of the term “PR,” many think “press release.” While press releases are certainly a component of PR, PR actually stands for “public relations,” not press release. As such, we, as your PR pros, kindly request that you refrain from calling press...
May 11, 2022 | Blog
The word “influencer” is a hackneyed term that conjures up images of 20-somethings on TikTok, fitness instructors, foodies, interior designers, extreme sports athletes, moms, and just about anyone who takes the time to parade their life and activities all over the...
Apr 13, 2022 | Blog
We all know the draw and power of social media, one only has to look at their weekly screen time report to know how much time is spent on our phones and scrolling social media apps. By now most businesses and organizations realize social media is a requirement in...
