How to use storytelling to boost your PR efforts

At its heart, PR is founded on good storytelling.    Think back to your favorite books over the years, what commonalities did they share? Chances are good that they all included a few key elements. Were you able to relate to the characters and put yourself in...

Want to do PR? Here’s how to get started

If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...

INSPIRED IMPACT :: Kailei Carr | The Asbury Group

Interviews with purpose-driven leaders who are dedicated to helping others and making a positive impact in the world.   August 23, 2021 Kailei Carr | The Asbury Group   Kailei Carr is the CEO & Founder of The Asbury Group headquartered in Atlanta, GA....

PR is like a personal fitness routine

Commit to being PR fit!   We’ve received the call many times. A client has a big fundraiser coming up and they want splashy press coverage to maximize their reach and ability to secure key funding for their organization for the coming year.    All well and...